LUNAR

 CALVIN KLEIN SPONSORED PROJECT 
 
 CONSUMER RESEARCH
 
 DESIGN ILLUSTRATIONS
 
 CREATION PROCESS
 

Through consumer research, combined with knowledge from working with Calvin Klein, I aimed to design a product that could reduce it’s footprint by being able to fit into a transeasonak wardrobe. The product can shift with the wearer from day to night and season to season. This eliminates the need for continuously consuming more products whilst encouraging consumer loyalty.

A removeable black clutch + blue outer body + removeabke strap come together to pose an opportunity for multiple carrying options: together, disassembeld, or carried seperately.